The World’s most holistic cockpit* to manage “scalable” SAAS business.

The World’s most holistic cockpit* to manage “scalable” SAAS business.

  • Manage like a commander
  • The fastest root-cause analysis
  • See real “profit” uplift
  • Everyone works towards a goal
  • All-in-one Saas analytics
The Story

* Cockpit = KPI Tree + Dashboard + Responsibility + Project Management

Meet Activator

Activator is a single KPI cell that contains information about the business driver and activate you or your teammate to take action with project management tools' linking.

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The Story

Emilia is the founder of the startup and has full responsibility for her small team.

Emilia wants to keep in mind how many months her company will survive with the current investment.

Her first goal is to keep your company alive. For this reason, she needs a dashboard that will follow financial metrics closely.

Emilia is aware that startup is more than just software development.

They will be able to create a scalable business with the synergy created by the team of 8 people. So she wants to see all key drivers in one place.

These drivers include customer acquisition, onboarding, engagement, revenue, and working with a good team.

Too detailed? Skip to end.

They use 2 channels for new customer acquisition; digital marketing and cold calling.

Emilia is not only the founder, but also the main responsible for marketing. But she left the sales process to Cynthia.

They both know that sales and marketing should be evaluated separately, but they should work together.

That's why they want to see the common funnel of marketing and sales on a single dashboard.

Startup is to promise to solve a problem.

They can strengthen their value proposition by measuring how much they can solve this promise.

There are 4 main functions responsible for this startup, instead of product manager. These functions are onboarding, engagement, support and retention.

Emilia wants to see how these 4 functions work together on a single dashboard to keep her promise.

The ideal customer concept should be defined correctly for a scalable startup.

Emilia knows that she will scale her business if her team increase the share of happy and engaged customers which are satisfied with self-service support.

She wants to follow the drivers that keep the ideal customers in the business every week.

The main purpose of the team of 8 people is to earn money by generating value. They need a dashboard where they can follow the changes in income streams instantly.

Foster is responsible for informing Emilia in case of a problem by analyzing the revenue stream.

Emilia is trying to provide an environment where the team will be happy to work together.

She runs an survey about the Gallup's 12 Questions to keep the environment safe monthly.

Data Sources

We can connect to more than 30 data sources. If you have a data source not listed, write to us.

Talk with Founder

Custom Dashboard?

Even if the main structure is similar, every e-commerce business is different. For this reason, we produce custom dashboards and KPI trees.

  • Google Analytics
  • YouTube Analytics
  • Yandex.Metrica
  • Adobe Analytics
  • Salesforce
  • Google Ads/Ad Manager
  • Facebook Ads
  • LinkedIn Ads
  • Yandex.Direct
  • Adform/Criteo
  • Shopify
  • BigQuery
  • MySQL
  • PostgreSQL
  • SQL Server
  • Search Console
  • My Business
  • Moz
  • SEMrush
  • YouTube

Frequently Asked Questions

What exactly is this cockpit?

We use dashboards on everyday use. But it doesn’t activate us. So we decided to create dashboard version 2. The cockpit was created this way.

You can assign also assign responsible to each KPI and link your project management tools to the cockpit.

My business is a little different. Do you offer customization?

We do not offer you standard dashboards. We customize each one for your business.

Is the cockpit a product or a consultancy?

Both. Our goal is making you to get the maximum benefit from this concept. For this reason, we support you in determining KPIs and data integration.

What information do you need to get a quote?

First of all, we would like to talk briefly. During this conversation, we will ask the following questions:

  • What dashboards do you need?
  • What are your data sources?
  • Are all KPIs on dashboards measured?
  • Do you need consulting for the implementation of new KPIs?
  • Are the responsibilities clear for the teams that will use the dashboard?
  • Do you want customization on any dashboard?
  • Do you want a new dashboard?

Let’s Talk!

Interested in the story? Book your session now and find the solution suitable for your current stage and situation.

Do you prefer email?

Do you have any questions in mind?

Let's talk!

Do you prefer LinkedIn?

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NorthStar Analytics Ltd.

We help startups & corporate innovation projects with NorthStar & Drivers Workshops.

We are developing The Cockpit to help SAAS companies scale healthily and e-commerce companies pass the break-even point.

Drip Services is the marketplace of consultants to support companies in scaling and profitability.

EC2A 4NE, London